Affiliate Marketing on Twitter – Enabling Your Affiliates To Easily Market Your Products & Services On Twitter?

© Doug Champigny – All Rights Reserved Worldwide.

These days, everyone is familiar with various ways to market themselves and their products & services on Twitter – but what about affiliate marketing on Twitter? As a merchant, are you making it easy for your affiliates to market your products and services there?

It’s a very simple process – you just create a series of tweets for your product or service, then add them to your affiliate resources wherever you provide them for your affiliate’s use. Your affiliate marketing tweets should begin with “RT @YourUserName’, such as ‘RT @SuperAffil: Want To Know How I Can Create A Product A Day? %LINK%’. All your affiliates need to do is replace %LINK% with their own affiliate link and they can start tweeting your products and services right away.

To see this in action, take a look at the Team Champigny affiliate resources page for my e-book on Creating A Product A Day… You’ll see that the first 6 resources there are tweets for our affiliates to use when affiliate marketing on Twitter.

With buttons, banners, Facebook posts, sample e-mails and tweets all there for our affiliates, why would we put the affiliate marketing tweets first? Because it’s the quickest way for an affiliate to start promoting your product – copy the tweet with their affiliate link in place, open a new tab for Twitter or fire up TweetDeck and paste it in… Sent – and they’re on there way! This is especially powerful for new affiliate marketers, as many have started out building their social media profiles faster than they build their opt-in lists.

How effective will they be with affiliate marketing on Twitter? That depends on a number of factors, such as how targeted their following is, how many people are following and reading their tweets, what their relationship is with those readers, whether they’ve achieved expert status in the minds of their followers and, of course, how well you wrote the affiliate marketing tweets they’ll be using!

If, on the other hand, you’re an affiliate marketer planning to start tweeting affiliate links in any given niche, be sure you’ve built a following specific to that niche, starting by creating a Twitter account whose user name makes it obvious what you’ll be tweeting about. While some will choose not to follow you it’s usually because they aren’t interested in that niche, NOT because you’re affiliate marketing on Twitter.

How do I know that? Because 2 of my Twitter accounts are @SuperAffil & @CaptnAffiliate – pretty obvious – and between them they have over 25,000 followers and are on over 1,200 Twitter lists! So much for the commonly-held belief that people don’t want to read commercial tweets…

So again I repeat: Are you enabling your affiliates to easily market your products & services on Twitter? Of if you’re affiliate marketing, are you using Twitter as powerfully as you should be? In either case, if your answer was no it’s time to start creating some affiliate marketing tweets and taking your affiliate marketing on Twitter to a more professional – and profitable – level!

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Doug Champigny is a world-famous Internet marketing mentor & speaker, a recognized super-affiliate and creator of the Advanced Marketing On Twitter training course.

Technorati Tags: affiliate marketing on Twitter, affiliate marketing tweets, products & services on Twitter, Advanced Marketing on Twitter, Doug Champigny

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Twitter Mastery: 21 Videos, E-Book & 3 Reports On Marketing On Twitter

Marketing on Twitter continues to be important to your online marketing efforts. Whether you’re Internet marketing, affiliate marketing, niche marketing or promoting an offline business online, Twitter is an ongoing must-have in your marketing mix. As it continues to grow it continues to rise in priority, and the addition of tweet locations make it even more important for those marketing offline businesses.

Now more than ever it’s imperative to stay abreast of what’s working and what isn’t for marketing on Twitter, not only regarding Twitter’s evolution itself but also which tools best support your Twitter marketing efforts. So the new Twitter Mastery video series is one new Twitter tutorial that’s an immediate hit with the online marketing community…

They, like you, know that Twitter has a massive user base that just keeps growing. And they know that anytime you have massive traffic, you have a mass market. So the issue isn’t ‘Is Twitter useful for marketers?’ but rather ‘How can I effectively market on Twitter?’

And effectively and profitably marketing on Twitter is exactly what the Twitter Mastery video series is all about. The 21 videos and e-book are broken down into 5 ‘days’ – although those pursuing their online marketing efforts part-time will most likely find each ‘day’ takes them 2-3 days. None the less, these how-to training videos will get you up to speed quickly in your promotional efforts, while showing you how to avoid spamming your following on Twitter so that you can build your target audience on an ongoing basis.

3 Bonus Reports on Marketing On Twitter

Twitter Marketing Made Easy, Twitter Profits and Twitter Traffic Mastery are 3 additional reports on using Twitter as part of your online marketing mix, and you’ll get all 3 as bonuses when you purchase Twitter Mastery. While each of these reports is easily worth the asking price for the whole bundle, when combined with the Twitter Mastery how-to videos you have one of the most complete tutorials available for using Twitter profitably.

Don’t miss out on this powerful new resource, or you’ll be leaving money on the table for the next social media marketing pro to gobble up – money that could, and should properly be yours! Add Twitter Mastery to your social media marketing mix starting today by first getting all the details from the Twitter Mastery page now!

Technorati Tags: Twitter Mastery, marketing on Twitter, Twitter marketing, social media marketing, social media, online marketing, how-to videos, Twitter tutorial videos

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Twitter For Internet Marketing Professionals – 5-Day E-Course

What’s better than finding a 5-day e-course designed to teach Internet marketing professionals how to use Twitter most effectively? Finding the ‘Twitter for Internet Marketing Professionals‘ e-course with full PLR Resell Rights!

The private label rights to the course lets you put YOUR name on as author of each e-mail and add in the links to anything you want to promote. Now obviously the products or services you link to should be related to marketing on Twitter for best results, but some can also be anything else of use to Internet marketers, since that’s the target audience of this 5-day e-course.

You may already have your own Twitter-related products to promote using the e-course, but if not, don’t worry… Products like the Twitter Effect 2.0 Videos are available with Master Resell Rights, some like High Profile Social Media have PLR rights available, or you could join our affiliate program and use the e-course to promote our best-selling guide to Advanced Marketing on Twitter.

Once you have the links you want added to each e-mail you simply load it up into your autoresponder account, add the opt-in form to the squeeze page and then upload the squeeze page and confirmation page to your website. Both the ready-made squeeze page and confirmation page are included in the Twitter Marketing For Internet Marketing Professionals bundle, so as long as you can copy & paste that task takes almost no time at all.

But that’s not the only way you can make money online with this e-course… Lots of other Internet marketing pros like to get great info to send to THEIR opt-in lists too, and that’s where the Twitter For Internet Marketing Professionals PLR Resell Rights come into play… You see, not only do you get the PLR e-course and the squeeze page system to build opt-in lists, but you also get the complete website to resell the PLR e-course as well! Both the salespage and download page are included in the same bundle as the e-course & squeeze page.

Best of all, this e-course is just one of many available – all with PLR Resell Rights – from Optin-List-Building.com… Looking down the page there you’ll see -course on Internet marketing, affiliate marketing, niche marketing, increasing web traffic and over a dozen other topics all related to online marketing and promoting offline businesses online.

So get started today with the Twitter for Internet Marketing Professionals bundle, and take a look to see if there are other courses there you can use to build opt-in lists and to sell online. And one last tip – remember you can use the e-course on it’s own, use it to warm up new leads before sending them your own e-zine, or combine any number of the courses there into one bigger Internet marketing, affiliate marketing, niche marketing or offline businesses marketing course to maximize your online profits while delivering the most helpful information to your target market!

Technorati Tags: Twitter marketing, marketing on Twitter, Twitter for Internet Marketing Professionals, Twitter e-course, Internet marketing, niche marketing, affiliate marketing, promoting offline businesses, PLR resell rights, PLR, private label rights, opt-in list building

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Offline Businesses – Business Networking On Social Networking Sites Online

©2010 Doug Champigny, http://advanced-twitter-marketing.com – All Rights Reserved Worldwide.

Offline businesses have always understood the value of business networking, and often offline business networking is a company’s main source of meeting new suppliers, finding new products and services to promote and getting referrals to new targeted leads. But never before has business networking been as simple or as far-reaching as it is with today’s social networking sites.

To start with, whatever niche or field your offline businesses are in probably has an association, and nowadays few industry associations don’t have websites where members can discuss issues, trade referrals and all the other areas of business networking. If your industry association was helpful to you before, think of how much more valuable they’d be to your offline businesses if they also became a source of contacts and targeted business leads?

Next, professional associations that cross the niche boundaries can be a major boost to the networking efforts of offline businesses too. For example, retail councils, manufacturing associations, wholesaler associations and even consumer advocacy groups all have websites where, with a bit of study and prudence, you can find ways to extend your business networking.

Then there are the actual social networking sites online, designed to cover all areas of business for both offline businesses and online businesses alike. LinkedIn, for example, lets each employee or owner in your company have their own resume-style page where they can list what they do and who they work for, and builds company listing pages as well showing which members of that company have pages there. A quick look at their site will show you it’s a dream come true for offline businesses looking for networking opportunities.

Social media sites like Twitter and FaceBook, and Web 2.0 properties like Google Buzz and Yahoo Buzz aren’t designed specifically for business use, but can still be extremely helpful in your business networking quest. Give your employees some guidance in how best to represent your company on these sites then allow them some time each day to network with people there in an effort to find suppliers and get referrals to targeted leads – there efforts can even help you get more traffic to your company websites and directly through the front doors of your offline businesses.

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Having gone from newspaper advertising manager to founding and operating 2 full-service advertising agencies, Doug Champigny had already mastered the world of offline marketing before turning his attention to online marketing full-time. Now, over a decade later, marketing mentor and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline advertising and marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in online marketing through his Internet Marketing Coaching and his Affiliate Marketing Coaching programs. Give your online marketing the PowerStart it needs today – enroll now!

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Technorati Tags: business networking, offline businesses, networking sites, social networking sites, social networking

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Avoiding The Social Media – Salespage Disconnect In Your Advanced Twitter Marketing

©2010 Doug Champigny, Advanced Twitter Marketing.

There’s a noticeable disconnect between social media sites and salespages, one that a lot more Internet marketers and affiliate marketers should be taking notice of – and it applies to anyone marketing on Twitter as well…

When people, even targeted prospects, are visiting social media sites they are in a headspace that reflects that – social. They are not, generally, in a shopping frame of mind at that point, or they’d be cruising shopping sites and salespages instead. Makes sense, right?

So if that’s so obvious, why is it that so many marketers are complaining these days that marketing on social sites isn’t working for them when they consider posting links to salespages the extent of their necessary social media marketing strategies?

No matter how well written a salespage is, it’s still just that – a salespage. And to be effective it needs to be put in front of targeted prospects when they’re in a mood to buy! Ken Evoy long ago pioneered the concept of pre-selling your prospects before passing them along to your affiliate marketing links, and in most cases that’s just as true for your own Internet marketing activities too.

Common sense tells us that you can’t overcome that disconnect – can’t expect to reframe a potential customer’s mindset – in the 140 characters we have at our disposal in our Twitter marketing efforts… But we can STILL use that ‘headline marketing’ platform to build sales – and our lists – with a slight change in tactics.

Take a lesson from the current affiliate marketing playbook – right now the highest-performing affiliates are building squeeze page systems. They offer a free download aimed at their target market, then followup with an autoresponder course to sell the prospect into the product they’re promoting. Since the prospect signed up for their list to get the download, they know that person is a targeted lead – otherwise the gift wouldn’t appeal to them.

Take a look at the psychology involved – the free e-book, report or video demonstrated their expertise in the niche, the squeeze page got the prospect to trust them enough to provide their e-mail address, and now the followup will provide more helpful information on the topic and ‘warm up’ the prospects – many of whom could eventually end up buying the product through the affiliate’s link.

So as an online marketer, use that system for your own products. Write a complimentary report on a related sub-niche and set up your squeeze page funnel. Once it’s in place you simply drive targeted traffic to it – the site, download and followup all run on autopilot so the system itself doesn’t require any ongoing effort on your part once it’s in place. And now it’s not a salespage you’re directing traffic to, but instead to a free report full of good info for those interested in the niche you serve.

Next, write a blog post about the same topic as the report and link to your squeeze page from it – tweet the blog link too! Think not so much of your Twitter marketing experience, but of your usage of Twitter yourself – how much more likely are you to click through to a free download or a blog post than to a salespage?

And the same is true of any of the other social media and social networking sites too – you’ll do much better offering free downloads and linking to helpful blog posts than you will by linking directly to salespages – and you’ll be building your opt-in list along the way for the future benefits a larger list brings.

So if you’ve got a lot of experience online and know all the ins-and-outs of reports, squeeze page systems, autoresponders and the like, start with your current or best-selling product and get the funnel online for it – then send it traffic while you focus on the funnel for your next product. Rinse and repeat til all your products have funnels specific to them, then open up those funnels to your affiliates as well!

If you’re not up to speed on those technologies and/or aren’t that well versed at driving large amounts of targeted traffic, I suggest you consider enrolling in our PowerStart Internet Marketing coaching classes, a 4-week crash course that teaches all of the above and a lot more. Weekly webinars and over 1.5 gigs of custom step-by-step training videos are combined to ensure your success, no matter how new you are to marketing online. Classes start the first Monday night of each month, so start by checking out the video testimonials sent to us by some of our Internet marketing coaching program graduates – see you after you enroll!

Technorati Tags: Twitter marketing, marketing on Twitter, social media marketing, Internet marketing, affiliate marketing, tweets, Twitter, PowerStart Internet marketing, Internet marketing coaching classes

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Tweet Traffic Rush has launched! I LOVE This New Free Twitter Tool – You Will Too!

This just launched today – it’s free, so get in now: Tweet Traffic Rush

As the author of Advanced Marketing on Twitter, I’m really picky about what Twitter tools I use or promote. This one, though, shows more potential than any others I’ve seen, since it builds traffic and your Twitter following all at once.

Better still, it takes 15 minutes to set up and then it runs on autopilot – push it hard for maximum effect or just sit back and take the residuals – either way you come out way ahead.

Not sure why my friend Raamakant is letting this go for free – there is a paid level if you want faster & better results, but the free level will suffice for all but the most ambitious marketers, so get into Tweet Traffic Rush now while it IS still free!

I’ll be writing a guide to getting the most from this system, so watch for that next week sometime. In the meantime, get your Tweet Traffic Rush account and put the widget on your blogs, sites, etc. and start building your traffic and Twitter following today!

Note the viral growth the system is designed for – get a few people under you, either through your promotional efforts or on autopilot through the supplied widget, and let it grow over time as the viral downline aspect builds your base passively. But either way, don’t be foolish – never pass up this powerful a tool when you’re getting it for free!

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Google Buzz has launched, and marketers and prospects have flocked to it en masse to set up their new profiles on the site – as examples, see Doug Champigny on Google Buzz and Teri Champigny on Google Buzz.

So what does that mean for you and your Advanced Marketing on Twitter efforts? Now, in addition to LinkedIn, Facebook, etc, your Twitter posts, or tweets, will also show up in your Google Buzz – and the Buzz of the people following you on Google’s new Web 2.0 property.

Will this help you get tweets indexed sooner on Google? Not likely – they try to bend over backwards not to give favor to their own properties in their search engine, it seems. But it DOES mean that much more exposure to your tweets and links you have in them, and as we all know, the wider the audience, especially a targeted audience, the greater the opportunity for sales and list building!

And like Twitter itself, the only people seeing your Google Buzz stream are those who choose to follow you or those who go to view your profile there, so you’re not spamming anyone by adding in your Twitter feed, no matter how much you’re marketing on Twitter.

Should you set up your own Google Buzz profile and add your Twitter feed to it? If you’re marketing on Twitter – especially if you’re following the steps in my Advanced Marketing On Twitter guide – of course you should! It’s free, takes about an hour to set up and fully optimize, and can help you get your messages out to a wider potential buying audience – why would you pass that up?

Get your Google Buzz on right now, add your Twitter ID and stream and give your advanced Twitter marketing one more shot of adrenaline!

See you at the bank!

About The Author…

Doug Champigny is a world-famous Internet marketing coach, mentor, speaker and the creator of the PowerStart Marketing 4-week Internet Marketing Crash Course. To learn more about Doug or to book him to speak at your next event, contact him through his blog at http://DougChampigny.com.

Technorati Tags: Google Buzz, advanced twitter marketing, Advanced Marketing On Twitter, twitter and google buzz, google buzz twitter, Doug Champigny

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Using Twitter But Not Retweeting? How Gauche!

©2009 Doug Champigny. All rights reserved worldwide.

The Advanced Twitter Marketing System makes proper – and heavy – use of the Retweet aspect of Twitter. But even if you’re not using Twitter for Internet marketing or using Twitter for affiliate marketing, you should really be retweeting tweets each and every day. Not retweeting anything is egotistical and, well… gauche!

First, let’s look at what retweeting is, and why it’s necessary to fulfill your implicit promise to those following you on Twitter. The tweets you see streaming by on Twitter are from those people you’ve chosen to follow – and only those people – you create your own Twitterverse that way. And so does everybody else, including those who choose to follow you.

As a result, unless you’re both following the exact same people, each of you is seeing some tweets, probably a goodly percentage, that the others aren’t seeing. And that’s where retweeting comes in. If you see a really helpful, positively encouraging or funny tweet, pass it along to your followers so they can learn from it/visit the site/laugh at it too!

Obviously this passes along greater value to your Twitter followers than just sending them your tweets alone, since they get these as well as your own original tweets. But just taking someone else’s tweet and passing it along as your own is not only in poor taste – it’s one of the specifically prohibited activities that Twitter states it will close your account for. So just what is the correct Twitter etiquette for retweeting the messages you receive?

Assume the tweet in question came from my @SuperAffil stream. Simply highlight and copy the tweet, then in the update window put ‘RT @SuperAffil ‘ (without the quotes) and paste my message in after that. That first bit shows it’s a retweet of a tweet you received from @SuperAffil, and then it shows them what the original tweet said. While this is a bit clumsy in the Twitter.com user interface, 3rd party software like TweetDeck makes it much simpler – in TweetDeck, for instance, hovering your cursor over the tweeter’s avatar brings up 4 small icons, one of which is for retweeting. By just clicking that icon your retweet is put into the update window, ready to send with the proper formatting already done for you.

Hopefully Twitter will eventually add that function directly into their interface, but with most users already interacting with Twitter through 3rd-party software there may not really be a need for them to do so. Twitter growth has been so swift that they have their hands full with server upgrades, spambot checking and now fighting off Denial-of-service attacks, hackers and developers of blackhat software trying to get an unfair advantage at Twitter. However, Biz Stone and his crew have done a fantastic job keeping Twitter intact, growing safely and becoming more and more powerful in it’s usefulness to Twitter users, so don’t be surprised if a retweet function and other user-interface improvements show up from time to time.

So now that you know HOW to retweet, the big question is WHY should you retweet. Let me restate my belief that not retweeting is overly egotistical – you’ve decided no one but you has anything of value to offer your followers, and that they should be left on their own to find valuable tweeters to follow. Conversely, when you pass along the best of the tweets you receive you’re adding more value to the equation, making your stream that much more valuable an asset to those following you. And it also gives your followers a heads-up on other users whose tweets are good enough for you to pass on, giving them an easy way to follow that person as well.

Further, the ‘law of reciprocity’ is alive and well online – when you’re retweeting others, since their @username label is in the tweet they’ll see it too, and that you’ve retweeted them. This gives them a good reason to follow you too, since you’ve shown you feel you’re sending similarly-targeted tweets to your followers. And often they’ll then watch for your tweets, retweeting the best of them in turn and exposing you to their following as well. This ‘Twitter networking’ can be a powerful strategy too, especially if the people you’re retweeting are at the same or higher level in your particular niche. Most Twitter users find having their tweets retweeted flattering, and a bit of flattery to those above you, when genuine and not overdone, can never hurt!

So as you can see, retweeting helps your followers, enhances the value of your own tweetstream, helps to make the movers & shakers in your niche aware of you, and often leads to your tweets being spread to a wider audience, bringing you more followers and expanding your sphere of influence. This is a win-win situation for anyone using Twitter, but especially powerful for advanced Twitter marketers.

Put the power of retweets to use in YOUR daily Twitter marketing activities today!

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If you’ve read my Advanced Twitter Marketing System, you know how heavily I stress Twitter’s ability to drive tightly-focused targeted traffic to the links in your tweets. And I’ve said in numerous interviews since that the easiest links to get traffic to from Twitter are blog posts and free downloads, right?

Now, along comes Clickbank Pirate, almost as if in answer to that amazing powerhouse Twitter has become! These two sites were definitely destined to be used together by any advanced Twitter marketer who’s into affiliate marketing, or looking for a way to monetize their Twitter followers.

You see, as a member of Clickbank Pirate, each month you’re provided with new affiliate sales funnels already set up and hosted for you – you just need to send as much targeted traffic as you can. That’s right – THEY provide the free report and the squeeze page to give it away from, and THEY set up the autoresponder for you and write the follow-up e-mail series, with each funnel hopefully leading to sales of one affiliate product at Clickbank for you.

So with all of that already in place, and new ones set up each month, really all you need to do is find targeted prospects and get them to opt-in and download your free gift. Isn’t that exactly what we’ve talked about in Advanced Twitter Marketing? Targeted traffic sent to a free download?

It’s hard to think of two systems that would work better together, isn’t it? And best of all, Twitter is still growing by leaps and bounds – and as it does, your potential target market gets bigger and bigger. And as each month goes by at Clickbank Pirate, so does the number of free gifts you have to give away to increase your affiliate marketing commissions. Oh, and by the way, all payments, both from the affiliate sales funnels and the Clickbank Pirate affiliate program, are paid directly into your Clickbank account – and Clickbank has NEVER missed a single on-time payment in it’s ten years of operation.

Take advantage of this deadly duo today – get in on the goodies from Clickbank Pirate, and on the off chance you don’t already have your own copy of the Advanced Twitter Marketing System, then by all means download your copy today!

Technorati Tags: Advanced Twitter Marketing, Clickbank Pirate, Twitter, Clickbank, affiliate marketing, affiliate sales

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For the longest time, large offline corporations of a certain ilk have used lawsuits and the threat of them to silence their critics. Even when in the right, most individuals don’t have the financial wherewithal to mount a legal defense against a battery of hard-nosed lawyers protecting corporate sharks from exposure. Not many would disagree that this is an immoral use of power and wealth, but since when did those with power & wealth exhibit any interest in society’s morals?

Well, the tide may be about to change, as they say. Apparantly offended by a tweet on Twitter recently, one company launched a lawsuit against the tweet’s author. I know neither the person nor anyone from the company involved, so this is neither a rant or a veiled mission – simply a caveat to offline businesses about the power of the new Social Networking world.

Twitter is set up so that only your own followers see your tweets, although some are later indexed by the search engines, where they may or may not be seen by others. In this instance it appears the author of the tweet had 20 followers – extremely limited exposure. And with hundreds, thousands or tens of thousands of tweets flowing through for most Twitter users, one can assume a large percentage of followers miss any given tweet.

As a social media expert, I can tell you that left alone, that tweet would have had negligible impact. But it wasn’t left alone…

The company launched a lawsuit purportedly demanding $50,000US in damages, and the story was picked up by the Chicago Sun-Times newspaper. The marketer in me shuddered as I read the comments from a company spokesperson, but it was still a mostly-local issue…

Enter the Social Media… (anyone have the Jaws theme music? )

Pete Cashmore, one of the world’s best and most-respected bloggers, posted the story on his Mashable blog, arguably the top Social Media Guide blog in the world. He treated the issue fairly in my humble opinion, reporting the tweet and quoting the company as published in the Sun-Times story.

So what’s the effect of Pete’s post – after all, it’s just one blog right? First, in Technorati’s list of the Top 100 Blogs in the world, Mashable ranks 3rd as I write this. So popular, in fact, that ranking service Alexa shows over 15,000 incoming links to Mashable from other sites!

Suddenly this tweet is now being seen by thousands or tens of thousands of people – a far cry from those original 15 or 20 viewers. And it doesn’t stop there…

As I write this, there are 15 ‘trackbacks’ shown on the post – other bloggers covering the story who have provided a link to the Mashable post – bringing the attention to their audiences as well. Mot impressively, 1,950 – Yes, ONE-THOUSAND, NINE HUNDRED AND FIFTY – viewers have sent a tweet from the site to bring the blog post to the attention of the combined Twitter following, an audience potentially in the millions!

All this – and Pete just posted the information THIS MORNING… Already a search for the headline, “Woman Sued for $50,000 Over a Tweet”, shows how viral this type of issue is: searching at Google shows 5,000 references to the article, searching at Yahoo! shows 6 results, and searching at Bing shows 34 results.

And those are just the search engine results within 12 hours of the article being posted, so it’s fairly safe to assume those will continue to grow for a while yet as new sources are found, new tweets are made, and more bloggers take up the case…

Ignoring the post might have meant 15 or 20 people might develop a bad impression of the company concerned – by making it an issue, how many of the millions will feel that way? What does damage control cost on this new scale – and can it be implemented successfully by a company whose reps would make this type of move?

Face it – for offline businesses, the game has changed. Instant access and instant response has put the consumer in a position so powerful as to (almost) match the power of the big business legal front.

Ignoring Social Media is a major mistake for offline businesses – using it wrong or being ignorant of it’s power is far worse, and an offline business might soon sink or swim based on it’s online reputation. Just as offline businesses search Twitter, MySpace, FaceBook and the big search engines for background on employees, potential hires and suppliers, so now do consumers and potential corporate clients before making buying decisions. Can lenders and legislators be far behind?

Using Social Media correctly, however, can be a major boon to offline businesses, from little corner stores and home-based entrepreneurs to the largest global corporations. If your budget allows, hire a professional social media consultant to guide you through the potential minefields to the profitable pastures beyond – and be amongst the first of offline businesses to use Social Media to increase your bottom line while enhancing your company’s reputation world-wide or in your own backyard!

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About The Author:

Doug Champigny is a world-famous Internet marketing coach, mentor and speaker and author of the Advanced Twitter Marketing System. A recognized Social Media expert, Doug Champigny was the featured Web 2.0 speaker at the Internet Marketing SuperConference in Las Vegas, Nevada.
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Technorati Tags: social media, social media expert, social media consultant, Doug Champigny, offline businesses, offline corporations, offline business, twitter, facebook, myspace

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