Avoiding The Social Media – Salespage Disconnect In Your Advanced Twitter Marketing

©2010 Doug Champigny, Advanced Twitter Marketing.

There’s a noticeable disconnect between social media sites and salespages, one that a lot more Internet marketers and affiliate marketers should be taking notice of – and it applies to anyone marketing on Twitter as well…

When people, even targeted prospects, are visiting social media sites they are in a headspace that reflects that – social. They are not, generally, in a shopping frame of mind at that point, or they’d be cruising shopping sites and salespages instead. Makes sense, right?

So if that’s so obvious, why is it that so many marketers are complaining these days that marketing on social sites isn’t working for them when they consider posting links to salespages the extent of their necessary social media marketing strategies?

No matter how well written a salespage is, it’s still just that – a salespage. And to be effective it needs to be put in front of targeted prospects when they’re in a mood to buy! Ken Evoy long ago pioneered the concept of pre-selling your prospects before passing them along to your affiliate marketing links, and in most cases that’s just as true for your own Internet marketing activities too.

Common sense tells us that you can’t overcome that disconnect – can’t expect to reframe a potential customer’s mindset – in the 140 characters we have at our disposal in our Twitter marketing efforts… But we can STILL use that ‘headline marketing’ platform to build sales – and our lists – with a slight change in tactics.

Take a lesson from the current affiliate marketing playbook – right now the highest-performing affiliates are building squeeze page systems. They offer a free download aimed at their target market, then followup with an autoresponder course to sell the prospect into the product they’re promoting. Since the prospect signed up for their list to get the download, they know that person is a targeted lead – otherwise the gift wouldn’t appeal to them.

Take a look at the psychology involved – the free e-book, report or video demonstrated their expertise in the niche, the squeeze page got the prospect to trust them enough to provide their e-mail address, and now the followup will provide more helpful information on the topic and ‘warm up’ the prospects – many of whom could eventually end up buying the product through the affiliate’s link.

So as an online marketer, use that system for your own products. Write a complimentary report on a related sub-niche and set up your squeeze page funnel. Once it’s in place you simply drive targeted traffic to it – the site, download and followup all run on autopilot so the system itself doesn’t require any ongoing effort on your part once it’s in place. And now it’s not a salespage you’re directing traffic to, but instead to a free report full of good info for those interested in the niche you serve.

Next, write a blog post about the same topic as the report and link to your squeeze page from it – tweet the blog link too! Think not so much of your Twitter marketing experience, but of your usage of Twitter yourself – how much more likely are you to click through to a free download or a blog post than to a salespage?

And the same is true of any of the other social media and social networking sites too – you’ll do much better offering free downloads and linking to helpful blog posts than you will by linking directly to salespages – and you’ll be building your opt-in list along the way for the future benefits a larger list brings.

So if you’ve got a lot of experience online and know all the ins-and-outs of reports, squeeze page systems, autoresponders and the like, start with your current or best-selling product and get the funnel online for it – then send it traffic while you focus on the funnel for your next product. Rinse and repeat til all your products have funnels specific to them, then open up those funnels to your affiliates as well!

If you’re not up to speed on those technologies and/or aren’t that well versed at driving large amounts of targeted traffic, I suggest you consider enrolling in our PowerStart Internet Marketing coaching classes, a 4-week crash course that teaches all of the above and a lot more. Weekly webinars and over 1.5 gigs of custom step-by-step training videos are combined to ensure your success, no matter how new you are to marketing online. Classes start the first Monday night of each month, so start by checking out the video testimonials sent to us by some of our Internet marketing coaching program graduates – see you after you enroll!

Technorati Tags: Twitter marketing, marketing on Twitter, social media marketing, Internet marketing, affiliate marketing, tweets, Twitter, PowerStart Internet marketing, Internet marketing coaching classes

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If you’ve read my Advanced Twitter Marketing System, you know how heavily I stress Twitter’s ability to drive tightly-focused targeted traffic to the links in your tweets. And I’ve said in numerous interviews since that the easiest links to get traffic to from Twitter are blog posts and free downloads, right?

Now, along comes Clickbank Pirate, almost as if in answer to that amazing powerhouse Twitter has become! These two sites were definitely destined to be used together by any advanced Twitter marketer who’s into affiliate marketing, or looking for a way to monetize their Twitter followers.

You see, as a member of Clickbank Pirate, each month you’re provided with new affiliate sales funnels already set up and hosted for you – you just need to send as much targeted traffic as you can. That’s right – THEY provide the free report and the squeeze page to give it away from, and THEY set up the autoresponder for you and write the follow-up e-mail series, with each funnel hopefully leading to sales of one affiliate product at Clickbank for you.

So with all of that already in place, and new ones set up each month, really all you need to do is find targeted prospects and get them to opt-in and download your free gift. Isn’t that exactly what we’ve talked about in Advanced Twitter Marketing? Targeted traffic sent to a free download?

It’s hard to think of two systems that would work better together, isn’t it? And best of all, Twitter is still growing by leaps and bounds – and as it does, your potential target market gets bigger and bigger. And as each month goes by at Clickbank Pirate, so does the number of free gifts you have to give away to increase your affiliate marketing commissions. Oh, and by the way, all payments, both from the affiliate sales funnels and the Clickbank Pirate affiliate program, are paid directly into your Clickbank account – and Clickbank has NEVER missed a single on-time payment in it’s ten years of operation.

Take advantage of this deadly duo today – get in on the goodies from Clickbank Pirate, and on the off chance you don’t already have your own copy of the Advanced Twitter Marketing System, then by all means download your copy today!

Technorati Tags: Advanced Twitter Marketing, Clickbank Pirate, Twitter, Clickbank, affiliate marketing, affiliate sales

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Affiliate marketing on Twitter, or anywhere else for that matter, has certain techniques and tactics that make one more successful than other affiliates. For example, affiliates following the Advanced Twitter Marketing System are going to do better than those following common Twitter operating practices.

But what many people forget is that affiliate marketing, and all Internet marketing in general, is a business – and like any business, you’ll never get more out of it without putting more into it! Unsuccessful affiliates look to the super-affiliates and figure either they’re just lucky or they have some secret trick they use…

Well, truth is they do have a trick – but it’s no secret. It’s called hard work! Far too many would-be affiliates fail because they either don’t put in the effort it takes for successfull affiliate marketing, or they are putting in effort, but with no discipline to keep them on track and avoiding time-wasting and commission-shrinking activities.

Let me demonstrate a perfect example – the launch of the Advanced Twitter Marketing System. The product launched 1 week ago today, and 12 affiliates have sales there in that week. Mike Paetzold is in first place, followed closely by Joel Osborne – and they’re both far well ahead of the other 10 affiliates.

Now the playing field started out level – all of the Team Champigny affiliates had access to the Advanced Twitter Marketing affiliate resources. All of those with sales so far have been blogging it, tweeting it, some have put buttons and banners on their sites or blogs and others mailed it to their e-zine lists. Some of the affiliates behind Mike & Joel are newbies, while others are pros with bigger lists and more experience. They both have other sites, products and affiliate programs they promote, so it’s not that they have more time available – although both ARE full-time Internet marketers.

Based on all of that, they should be about middle of the pack, right? So what shot these two to the lead right off the bat and kept them there? How did they achieve super-affiliate results with their promos to date? BOTH TOOK THE EXTRA STEP TO BE SURE THEY SUCCEEDED IN THEIR AFFILIATE EFFORTS!!! Rather than just settle for the same amount of effort the others put in, and settle for the same income as the others, both went one step beyond what any of the others has done so far!

What type of extra effort does it take to lead in affiliate programs? Here’s what they did to pull out in front: Mike Paetzold held a teleseminar where he interviewed me about the Advanced Twitter Marketing System and then opened up the lines for a callers’ Q&A session, and made the replay available here. Joel Osborne recorded an interview on the subject and made it available here, then also recorded an affiliate video and put it online at YouTube. Each also created related bonuses to give away to those buying the Advanced Twitter Marketing System through theit links.

The results speak for themselves – Mike and Joel pulled well ahead of the pack the very first week out of the starting gate, and created resources that will continue to build their response as time goes on. They used Twitter & their e-zines to get sales started immediately, followed up with their recordings for both instant and long-term sales and used blog posts the same way. As a result, they’ve made more affiliate commissions from the Advanced Twitter Marketing launch than any of the other affiliates.

So the next time you see some super-affiliate buying another house, another sports car or another yacht, instead of being envious or figuring they’re just lucky, remember Mike and Joel – and how with not much extra effort they pulled ahead – just because they DID put that extra effort in. If you want the great perks that affiliate marketing affords the super-affiliates, watch what Mike and Joel do and be just like them – successful!

Technorati Tags: Advanced Twitter Marketing affiliates, advanced twitter marketing affiliate successes, advanced twitter marketing affiliate resources, Mike Paetzold, Joel Osborne

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