Avoiding The Social Media – Salespage Disconnect In Your Advanced Twitter Marketing

©2010 Doug Champigny, Advanced Twitter Marketing.

There’s a noticeable disconnect between social media sites and salespages, one that a lot more Internet marketers and affiliate marketers should be taking notice of – and it applies to anyone marketing on Twitter as well…

When people, even targeted prospects, are visiting social media sites they are in a headspace that reflects that – social. They are not, generally, in a shopping frame of mind at that point, or they’d be cruising shopping sites and salespages instead. Makes sense, right?

So if that’s so obvious, why is it that so many marketers are complaining these days that marketing on social sites isn’t working for them when they consider posting links to salespages the extent of their necessary social media marketing strategies?

No matter how well written a salespage is, it’s still just that – a salespage. And to be effective it needs to be put in front of targeted prospects when they’re in a mood to buy! Ken Evoy long ago pioneered the concept of pre-selling your prospects before passing them along to your affiliate marketing links, and in most cases that’s just as true for your own Internet marketing activities too.

Common sense tells us that you can’t overcome that disconnect – can’t expect to reframe a potential customer’s mindset – in the 140 characters we have at our disposal in our Twitter marketing efforts… But we can STILL use that ‘headline marketing’ platform to build sales – and our lists – with a slight change in tactics.

Take a lesson from the current affiliate marketing playbook – right now the highest-performing affiliates are building squeeze page systems. They offer a free download aimed at their target market, then followup with an autoresponder course to sell the prospect into the product they’re promoting. Since the prospect signed up for their list to get the download, they know that person is a targeted lead – otherwise the gift wouldn’t appeal to them.

Take a look at the psychology involved – the free e-book, report or video demonstrated their expertise in the niche, the squeeze page got the prospect to trust them enough to provide their e-mail address, and now the followup will provide more helpful information on the topic and ‘warm up’ the prospects – many of whom could eventually end up buying the product through the affiliate’s link.

So as an online marketer, use that system for your own products. Write a complimentary report on a related sub-niche and set up your squeeze page funnel. Once it’s in place you simply drive targeted traffic to it – the site, download and followup all run on autopilot so the system itself doesn’t require any ongoing effort on your part once it’s in place. And now it’s not a salespage you’re directing traffic to, but instead to a free report full of good info for those interested in the niche you serve.

Next, write a blog post about the same topic as the report and link to your squeeze page from it – tweet the blog link too! Think not so much of your Twitter marketing experience, but of your usage of Twitter yourself – how much more likely are you to click through to a free download or a blog post than to a salespage?

And the same is true of any of the other social media and social networking sites too – you’ll do much better offering free downloads and linking to helpful blog posts than you will by linking directly to salespages – and you’ll be building your opt-in list along the way for the future benefits a larger list brings.

So if you’ve got a lot of experience online and know all the ins-and-outs of reports, squeeze page systems, autoresponders and the like, start with your current or best-selling product and get the funnel online for it – then send it traffic while you focus on the funnel for your next product. Rinse and repeat til all your products have funnels specific to them, then open up those funnels to your affiliates as well!

If you’re not up to speed on those technologies and/or aren’t that well versed at driving large amounts of targeted traffic, I suggest you consider enrolling in our PowerStart Internet Marketing coaching classes, a 4-week crash course that teaches all of the above and a lot more. Weekly webinars and over 1.5 gigs of custom step-by-step training videos are combined to ensure your success, no matter how new you are to marketing online. Classes start the first Monday night of each month, so start by checking out the video testimonials sent to us by some of our Internet marketing coaching program graduates – see you after you enroll!

Technorati Tags: Twitter marketing, marketing on Twitter, social media marketing, Internet marketing, affiliate marketing, tweets, Twitter, PowerStart Internet marketing, Internet marketing coaching classes

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Tweet Traffic Rush has launched! I LOVE This New Free Twitter Tool – You Will Too!

This just launched today – it’s free, so get in now: Tweet Traffic Rush

As the author of Advanced Marketing on Twitter, I’m really picky about what Twitter tools I use or promote. This one, though, shows more potential than any others I’ve seen, since it builds traffic and your Twitter following all at once.

Better still, it takes 15 minutes to set up and then it runs on autopilot – push it hard for maximum effect or just sit back and take the residuals – either way you come out way ahead.

Not sure why my friend Raamakant is letting this go for free – there is a paid level if you want faster & better results, but the free level will suffice for all but the most ambitious marketers, so get into Tweet Traffic Rush now while it IS still free!

I’ll be writing a guide to getting the most from this system, so watch for that next week sometime. In the meantime, get your Tweet Traffic Rush account and put the widget on your blogs, sites, etc. and start building your traffic and Twitter following today!

Note the viral growth the system is designed for – get a few people under you, either through your promotional efforts or on autopilot through the supplied widget, and let it grow over time as the viral downline aspect builds your base passively. But either way, don’t be foolish – never pass up this powerful a tool when you’re getting it for free!

Technorati Tags: tweet traffic rush, tweet traffic rush account, twitter traffic, twitter tools, marketing on twitter

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Google Buzz has launched, and marketers and prospects have flocked to it en masse to set up their new profiles on the site – as examples, see Doug Champigny on Google Buzz and Teri Champigny on Google Buzz.

So what does that mean for you and your Advanced Marketing on Twitter efforts? Now, in addition to LinkedIn, Facebook, etc, your Twitter posts, or tweets, will also show up in your Google Buzz – and the Buzz of the people following you on Google’s new Web 2.0 property.

Will this help you get tweets indexed sooner on Google? Not likely – they try to bend over backwards not to give favor to their own properties in their search engine, it seems. But it DOES mean that much more exposure to your tweets and links you have in them, and as we all know, the wider the audience, especially a targeted audience, the greater the opportunity for sales and list building!

And like Twitter itself, the only people seeing your Google Buzz stream are those who choose to follow you or those who go to view your profile there, so you’re not spamming anyone by adding in your Twitter feed, no matter how much you’re marketing on Twitter.

Should you set up your own Google Buzz profile and add your Twitter feed to it? If you’re marketing on Twitter – especially if you’re following the steps in my Advanced Marketing On Twitter guide – of course you should! It’s free, takes about an hour to set up and fully optimize, and can help you get your messages out to a wider potential buying audience – why would you pass that up?

Get your Google Buzz on right now, add your Twitter ID and stream and give your advanced Twitter marketing one more shot of adrenaline!

See you at the bank!

About The Author…

Doug Champigny is a world-famous Internet marketing coach, mentor, speaker and the creator of the PowerStart Marketing 4-week Internet Marketing Crash Course. To learn more about Doug or to book him to speak at your next event, contact him through his blog at http://DougChampigny.com.

Technorati Tags: Google Buzz, advanced twitter marketing, Advanced Marketing On Twitter, twitter and google buzz, google buzz twitter, Doug Champigny

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For the longest time, large offline corporations of a certain ilk have used lawsuits and the threat of them to silence their critics. Even when in the right, most individuals don’t have the financial wherewithal to mount a legal defense against a battery of hard-nosed lawyers protecting corporate sharks from exposure. Not many would disagree that this is an immoral use of power and wealth, but since when did those with power & wealth exhibit any interest in society’s morals?

Well, the tide may be about to change, as they say. Apparantly offended by a tweet on Twitter recently, one company launched a lawsuit against the tweet’s author. I know neither the person nor anyone from the company involved, so this is neither a rant or a veiled mission – simply a caveat to offline businesses about the power of the new Social Networking world.

Twitter is set up so that only your own followers see your tweets, although some are later indexed by the search engines, where they may or may not be seen by others. In this instance it appears the author of the tweet had 20 followers – extremely limited exposure. And with hundreds, thousands or tens of thousands of tweets flowing through for most Twitter users, one can assume a large percentage of followers miss any given tweet.

As a social media expert, I can tell you that left alone, that tweet would have had negligible impact. But it wasn’t left alone…

The company launched a lawsuit purportedly demanding $50,000US in damages, and the story was picked up by the Chicago Sun-Times newspaper. The marketer in me shuddered as I read the comments from a company spokesperson, but it was still a mostly-local issue…

Enter the Social Media… (anyone have the Jaws theme music? )

Pete Cashmore, one of the world’s best and most-respected bloggers, posted the story on his Mashable blog, arguably the top Social Media Guide blog in the world. He treated the issue fairly in my humble opinion, reporting the tweet and quoting the company as published in the Sun-Times story.

So what’s the effect of Pete’s post – after all, it’s just one blog right? First, in Technorati’s list of the Top 100 Blogs in the world, Mashable ranks 3rd as I write this. So popular, in fact, that ranking service Alexa shows over 15,000 incoming links to Mashable from other sites!

Suddenly this tweet is now being seen by thousands or tens of thousands of people – a far cry from those original 15 or 20 viewers. And it doesn’t stop there…

As I write this, there are 15 ‘trackbacks’ shown on the post – other bloggers covering the story who have provided a link to the Mashable post – bringing the attention to their audiences as well. Mot impressively, 1,950 – Yes, ONE-THOUSAND, NINE HUNDRED AND FIFTY – viewers have sent a tweet from the site to bring the blog post to the attention of the combined Twitter following, an audience potentially in the millions!

All this – and Pete just posted the information THIS MORNING… Already a search for the headline, “Woman Sued for $50,000 Over a Tweet”, shows how viral this type of issue is: searching at Google shows 5,000 references to the article, searching at Yahoo! shows 6 results, and searching at Bing shows 34 results.

And those are just the search engine results within 12 hours of the article being posted, so it’s fairly safe to assume those will continue to grow for a while yet as new sources are found, new tweets are made, and more bloggers take up the case…

Ignoring the post might have meant 15 or 20 people might develop a bad impression of the company concerned – by making it an issue, how many of the millions will feel that way? What does damage control cost on this new scale – and can it be implemented successfully by a company whose reps would make this type of move?

Face it – for offline businesses, the game has changed. Instant access and instant response has put the consumer in a position so powerful as to (almost) match the power of the big business legal front.

Ignoring Social Media is a major mistake for offline businesses – using it wrong or being ignorant of it’s power is far worse, and an offline business might soon sink or swim based on it’s online reputation. Just as offline businesses search Twitter, MySpace, FaceBook and the big search engines for background on employees, potential hires and suppliers, so now do consumers and potential corporate clients before making buying decisions. Can lenders and legislators be far behind?

Using Social Media correctly, however, can be a major boon to offline businesses, from little corner stores and home-based entrepreneurs to the largest global corporations. If your budget allows, hire a professional social media consultant to guide you through the potential minefields to the profitable pastures beyond – and be amongst the first of offline businesses to use Social Media to increase your bottom line while enhancing your company’s reputation world-wide or in your own backyard!

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About The Author:

Doug Champigny is a world-famous Internet marketing coach, mentor and speaker and author of the Advanced Twitter Marketing System. A recognized Social Media expert, Doug Champigny was the featured Web 2.0 speaker at the Internet Marketing SuperConference in Las Vegas, Nevada.
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Technorati Tags: social media, social media expert, social media consultant, Doug Champigny, offline businesses, offline corporations, offline business, twitter, facebook, myspace

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Advanced Twitter marketing research has shown a lot of different ways to use Twitter in your Internet and affiliate marketing, but unfortunately too many novice marketers are now starting to use Twitter as their main, or only, form of online promotion. As much as I love Twitter and it’s potential profit paths for an online business, I STRONGLY recommend AGAINST using Twitter as your main marketing activity.

Why? First, Twitter doesn’t belong to you – meaning the owners could at any time shut it down. In almost 13 years online now I’ve seen a number of big sites come and go, and while Twitter seems firmly rooted at the moment, remember that they still haven’t monetized the service. Even with the business brilliance of Biz Stone & crew, and the small staff they’ve stayed to, they do have some good-sized expenditures for hardware, bandwidth, etc. Sooner or later the bills have to be paid, and I for one will feel much more comfortable about Twitter’s future once they have a monetization system set up and working well.

Second, the service could be doing fine – but still shut down YOUR account. There have been a few days recently when 50 or 100 accounts are suddenly suspended for ‘suspicious activity’. Seems the way they’ve kept the spammers out is by applying algorithms that knock out any suspicious behavior – but as with all such systems, some get clipped that haven’t broken any rules. So far Twitter has been impressively fast in restoring accounts caught in the crossfire, but what happens when the number of users and user accounts doubles or quadruples?

Having your account down for 3 or 4 days may not seem like much of a problem, but if it’s your main promotional vehicle and those 3 or 4 days coincide with your big launch, or the launch of an affiliate marketing opportunity, it could mean missing out on thousands of dollars in sales or commissions!

The third (and most important) reason is the same reason Twitter is so perfect as part of your marketing mix. Targeted traffic from Twitter is instant – you tweet, some of your followers see it and a percentage of them click through to your link. How many do depends on a myriad of factors – but mostly on how targeted your following is and how many see that tweet.

So why is that a disadvantage? Because within a minute or two, your tweet has scrolled offscreen for anyone except those that have you in their ‘VIP list’ in some interfaces. So to keep traffic coming in, you have to keep tweeting that same tweet a few times a day every day. As soon as you move on to another opportunity, traffic from Twitter to that first link dries up pretty quickly.

Compare that to article marketing, podcasts or video submissions, that potentially continue to drive traffic for you for days, weeks, months and even years in some cases. Blog posts are another great example of this, for while your current posts get the most action for you, some of your earlier posts may still generate a lot of traffic through being found in the search engines, blog directories, podcast directories, etc.

So just as when marketing in the offline world, keep your online marketing mix balanced using a combination of immediate traffic generation, mid-term strategies and long-term targeted traffic magnets. With a good balance you can have a good launch, then continue to see sales from that product, service or affiliate marketing promotion for some time to come as you turn your focus to your next money-making opportunity!

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About the Author:
Doug Champigny is a well-known Internet marketing mentor, speaker, super-affiliate and the author of Advanced Twitter Marketing. Learn the 14 traffic generation strategies that should be in your marketing mix from the Top Traffic Tips audio and e-book.
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Technorati Tags: Integrated marketing, online marketing mix, advanced Twitter marketing, targeted traffic, building traffic, traffic generation strategies

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The buzz on the Advanced Twitter Marketing System continues to build, with no end in site so far… And no wonder, since it’s the only system for marketing on Twitter written by a professional marketer for professional marketers!

After great interviews with big names in the Internet marketing industry like Mike Paetzold, Joel Osborne and Alex Sysoef, today at 3pm Eastern (Noon Pacific) you can participate live online as I discuss Advanced Twitter Marketing with Willie Crawford on his BlogTalkRadio Show.

Listen in as we discuss why the Advanced Twitter Marketing System is so different from the other Twitter guides online, and have your questions ready to be answered live on the show – I’m looking forward to hearing from you! Just be sure you’re at:

Willie Crawford’s BlogTalkRadio Show

at 3pm Eastern, noon pacific, and I’ll see you there!

Technorati Tags: Advanced Twitter Marketing, marketing on Twitter, using Twitter for business, Willie Crawford radio show, Willie Crawford’s Blog Talk Radio, Willie Crawford, BlogTalkRadio

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Our study of using Advanced Twitter Marketing techniques to drive targeted traffic from Twitter began with Targeted Traffic From Advanced Twitter Marketing – Part One. Please read that post first if you missed it, then continue on here…

As your interaction with others grows on Twitter, so will your following – and by extrapolation, so will the amount of targeted traffic you can send to your links. For maximum response, offer a free download – a report of interest to your target market, a sample software program if you sell software, perhaps a digital brochure with a money-saving coupon if you’re promoting an offline business.

Whatever market you service, you already know what the best lead-generators tend to be in your market, so those are the same incentives that will get you the most targeted traffic from your Twitter followers.

To maximize the effects of your targeted traffic generation activities on Twitter, you need to understand the logistics behind the site. First, you only see the tweets from those people you follow – likewise, only those following you will see your tweets.

Second, each of your followers will be following hundreds, or more likely thousands of other people too. As such, they potentially receive thousands of tweets a day – and no one can keep up with them all.

To combat that and keep your Twitter marketing effective, be sure to provide enough good solid information that your followers begin to watch for your tweets, and always respond to any messages they send you. Depending on which software they use to interact with the site, they’ll either have a special column for those whose messages they don’t want to miss, or they’ll only see the tweets that come by while they’re actually at the site.

So for maximum viewership of your tweets, divide the time you’ve allotted for your Twitter marketing into smaller blocks of 10-15 minutes each, and send your main tweets out two or three times a day – don’t hesitate to repeat your tweets, since for the most part a different subset of your followers will see them each time.

Advanced Twitter marketing can become the best way to get people to your sites instantly – and by using it to get them to your squeeze pages you’ll be building a list you can bring back time after time. But as effective as your advanced Twitter marketing becomes, avoid the temptation to spend more time there at the expense of your other online marketing activities.

You should be using Twitter, your e-zine and your blogs for short-term targeted traffic generation, and article marketing, podcasts & videos to keep targeted traffic coming in for some time to come. Neglecting any of these other activities will reduce the net gains you make from your targeted traffic efforts at Twitter, so keep it in perspective and part of your overall long-term marketing strategy for optimal success!

For more advanced strategies on using Twitter for business, read Doug Champigny’s Advanced Twitter Marketing Strategies.

An Advanced Twitter Marketing Case Study report is also available – click here for your free copy.

Technorati Tags: targeted traffic generation, building traffic, getting traffic from Twitter, Advanced Twitter Marketing strategies, using Twitter for business marketing, website marketing, Doug Champigny

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The Advanced Twitter Marketing System, the latest release from Doug Champigny, has just launched amidst much fanfare at http://www.AdvancedTwitterMarketing.com/system/. Already a recognized Web 2.0 targeted traffic expert (he was the featured Web 2.0 speaker at the Internet Marketing SuperConference in Las Vegas), Champigny has really outdone himself with the release of The Advanced Twitter Marketing System.

The beauty of Twitter is that it has become immensely popular with millions and millions of users – and huge crowds of new folks joining every day. This means the potential for Internet marketing on Twitter and affiliate marketing on Twitter is huge. But in The Advanced Twitter Marketing System, Champigny stresses that you can’t just rush out and spam the Twitter system or it’s users…

Twitter is representative of a broad cross-section of society, albeit that segment of society who are functionally literate and computer/internet users. So for argument’s sake, let’s assume the average Twitter user is better educated and more affluent than one finds in the general population. But the interests and ambitions of Twitter users is just as broad.

With every niche and mainstream area represented on Twitter then, obviously some are good potential clients for Internet marketers and Affiliate marketers, but many – at least half, aren’t. Fortunately the only people who see your tweets on Twitter are those that choose to follow you, so if you could find ways to build a Twitter following within your niche or specialization, and then find those Twitter users who have an interest in what you’re selling, obviously you’d be able to drive traffic with Twitter, build opt-in lists using Twitter and make money on Twitter each day, right? And that’s exactly what The Advanced Twitter Marketing System teaches you to do!

Rather than spinning your wheels, hour after hour, in a futile attempt to covert disinterested people into customers on Twitter, wouldn’t you rather zero in on those already looking for the information or products that you’re selling on Twitter? The Advanced Twitter Marketing System teaches you how to do that in 3 or 4 10-15 minute sessions a day, all the while building a big following on Twitter.

Once you have this powerful e-book with it’s step-by-step tutorial for making money on Twitter, it takes about 2 hours to set your system up, then just those short bursts each day. And best of all, the software, sites and resources in Doug Champigny’s Advanced Twitter Marketing are all free to download, access and use. That’s right – after a small investment to get the book and learn the system, you’ll be driving targeted traffic to your websites, blogs and affiliate links for free for as long as the Twitter site stays as it is – years, hopefully!

If you’ve been trying to make money on Twitter, or thinking about getting into any form of marketing on Twitter, do yourself a big favour and download Doug Champigny’s Advanced Twitter Marketing System right now!

Technorati Tags: Advanced Twitter Marketing System, Doug Champigny Advanced Twitter Marketing System, making money with Twitter, targeted traffic, website traffic, blog traffic, making money online, Internet marketing, affiliate promotions

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