Archive for the ‘ Twitter Marketing ’ Category

Google Buzz has launched, and marketers and prospects have flocked to it en masse to set up their new profiles on the site – as examples, see Doug Champigny on Google Buzz and Teri Champigny on Google Buzz.

So what does that mean for you and your Advanced Marketing on Twitter efforts? Now, in addition to LinkedIn, Facebook, etc, your Twitter posts, or tweets, will also show up in your Google Buzz – and the Buzz of the people following you on Google’s new Web 2.0 property.

Will this help you get tweets indexed sooner on Google? Not likely – they try to bend over backwards not to give favor to their own properties in their search engine, it seems. But it DOES mean that much more exposure to your tweets and links you have in them, and as we all know, the wider the audience, especially a targeted audience, the greater the opportunity for sales and list building!

And like Twitter itself, the only people seeing your Google Buzz stream are those who choose to follow you or those who go to view your profile there, so you’re not spamming anyone by adding in your Twitter feed, no matter how much you’re marketing on Twitter.

Should you set up your own Google Buzz profile and add your Twitter feed to it? If you’re marketing on Twitter – especially if you’re following the steps in my Advanced Marketing On Twitter guide – of course you should! It’s free, takes about an hour to set up and fully optimize, and can help you get your messages out to a wider potential buying audience – why would you pass that up?

Get your Google Buzz on right now, add your Twitter ID and stream and give your advanced Twitter marketing one more shot of adrenaline!

See you at the bank! ;-)

About The Author…

Internet Marketing Mentor and Speaker Doug Champigny

 

Doug Champigny is a world-famous Internet marketing coach, mentor, speaker and the creator of the PowerStart Marketing 4-week Internet Marketing Crash Course. To learn more about Doug or to book him to speak at your next event, contact him through his blog at http://DougChampigny.com.

 

 

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Using Twitter But Not Retweeting? How Gauche!

©2009 Doug Champigny. All rights reserved worldwide.

The Advanced Twitter Marketing System makes proper – and heavy – use of the Retweet aspect of Twitter. But even if you’re not using Twitter for Internet marketing or using Twitter for affiliate marketing, you should really be retweeting tweets each and every day. Not retweeting anything is egotistical and, well… gauche!

First, let’s look at what retweeting is, and why it’s necessary to fulfill your implicit promise to those following you on Twitter. The tweets you see streaming by on Twitter are from those people you’ve chosen to follow – and only those people – you create your own Twitterverse that way. And so does everybody else, including those who choose to follow you.

As a result, unless you’re both following the exact same people, each of you is seeing some tweets, probably a goodly percentage, that the others aren’t seeing. And that’s where retweeting comes in. If you see a really helpful, positively encouraging or funny tweet, pass it along to your followers so they can learn from it/visit the site/laugh at it too!

Obviously this passes along greater value to your Twitter followers than just sending them your tweets alone, since they get these as well as your own original tweets. But just taking someone else’s tweet and passing it along as your own is not only in poor taste – it’s one of the specifically prohibited activities that Twitter states it will close your account for. So just what is the correct Twitter etiquette for retweeting the messages you receive?

Assume the tweet in question came from my @SuperAffil stream. Simply highlight and copy the tweet, then in the update window put ‘RT @SuperAffil ‘ (without the quotes) and paste my message in after that. That first bit shows it’s a retweet of a tweet you received from @SuperAffil, and then it shows them what the original tweet said. While this is a bit clumsy in the Twitter.com user interface, 3rd party software like TweetDeck makes it much simpler – in TweetDeck, for instance, hovering your cursor over the tweeter’s avatar brings up 4 small icons, one of which is for retweeting. By just clicking that icon your retweet is put into the update window, ready to send with the proper formatting already done for you.

Hopefully Twitter will eventually add that function directly into their interface, but with most users already interacting with Twitter through 3rd-party software there may not really be a need for them to do so. Twitter growth has been so swift that they have their hands full with server upgrades, spambot checking and now fighting off Denial-of-service attacks, hackers and developers of blackhat software trying to get an unfair advantage at Twitter. However, Biz Stone and his crew have done a fantastic job keeping Twitter intact, growing safely and becoming more and more powerful in it’s usefulness to Twitter users, so don’t be surprised if a retweet function and other user-interface improvements show up from time to time.

So now that you know HOW to retweet, the big question is WHY should you retweet. Let me restate my belief that not retweeting is overly egotistical – you’ve decided no one but you has anything of value to offer your followers, and that they should be left on their own to find valuable tweeters to follow. Conversely, when you pass along the best of the tweets you receive you’re adding more value to the equation, making your stream that much more valuable an asset to those following you. And it also gives your followers a heads-up on other users whose tweets are good enough for you to pass on, giving them an easy way to follow that person as well.

Further, the ‘law of reciprocity’ is alive and well online – when you’re retweeting others, since their @username label is in the tweet they’ll see it too, and that you’ve retweeted them. This gives them a good reason to follow you too, since you’ve shown you feel you’re sending similarly-targeted tweets to your followers. And often they’ll then watch for your tweets, retweeting the best of them in turn and exposing you to their following as well. This ‘Twitter networking’ can be a powerful strategy too, especially if the people you’re retweeting are at the same or higher level in your particular niche. Most Twitter users find having their tweets retweeted flattering, and a bit of flattery to those above you, when genuine and not overdone, can never hurt! ;-)

So as you can see, retweeting helps your followers, enhances the value of your own tweetstream, helps to make the movers & shakers in your niche aware of you, and often leads to your tweets being spread to a wider audience, bringing you more followers and expanding your sphere of influence. This is a win-win situation for anyone using Twitter, but especially powerful for advanced Twitter marketers.

Put the power of retweets to use in YOUR daily Twitter marketing activities today!

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If you’ve read my Advanced Twitter Marketing System, you know how heavily I stress Twitter’s ability to drive tightly-focused targeted traffic to the links in your tweets. And I’ve said in numerous interviews since that the easiest links to get traffic to from Twitter are blog posts and free downloads, right?

Now, along comes Clickbank Pirate, almost as if in answer to that amazing powerhouse Twitter has become! These two sites were definitely destined to be used together by any advanced Twitter marketer who’s into affiliate marketing, or looking for a way to monetize their Twitter followers.

You see, as a member of Clickbank Pirate, each month you’re provided with new affiliate sales funnels already set up and hosted for you – you just need to send as much targeted traffic as you can. That’s right – THEY provide the free report and the squeeze page to give it away from, and THEY set up the autoresponder for you and write the follow-up e-mail series, with each funnel hopefully leading to sales of one affiliate product at Clickbank for you.

So with all of that already in place, and new ones set up each month, really all you need to do is find targeted prospects and get them to opt-in and download your free gift. Isn’t that exactly what we’ve talked about in Advanced Twitter Marketing? Targeted traffic sent to a free download?

It’s hard to think of two systems that would work better together, isn’t it? And best of all, Twitter is still growing by leaps and bounds – and as it does, your potential target market gets bigger and bigger. And as each month goes by at Clickbank Pirate, so does the number of free gifts you have to give away to increase your affiliate marketing commissions. Oh, and by the way, all payments, both from the affiliate sales funnels and the Clickbank Pirate affiliate program, are paid directly into your Clickbank account – and Clickbank has NEVER missed a single on-time payment in it’s ten years of operation.

Take advantage of this deadly duo today – get in on the goodies from Clickbank Pirate, and on the off chance you don’t already have your own copy of the Advanced Twitter Marketing System, then by all means download your copy today!

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Advanced Twitter marketing research has shown a lot of different ways to use Twitter in your Internet and affiliate marketing, but unfortunately too many novice marketers are now starting to use Twitter as their main, or only, form of online promotion. As much as I love Twitter and it’s potential profit paths for an online business, I STRONGLY recommend AGAINST using Twitter as your main marketing activity.

Why? First, Twitter doesn’t belong to you – meaning the owners could at any time shut it down. In almost 13 years online now I’ve seen a number of big sites come and go, and while Twitter seems firmly rooted at the moment, remember that they still haven’t monetized the service. Even with the business brilliance of Biz Stone & crew, and the small staff they’ve stayed to, they do have some good-sized expenditures for hardware, bandwidth, etc. Sooner or later the bills have to be paid, and I for one will feel much more comfortable about Twitter’s future once they have a monetization system set up and working well.

Second, the service could be doing fine – but still shut down YOUR account. There have been a few days recently when 50 or 100 accounts are suddenly suspended for ’suspicious activity’. Seems the way they’ve kept the spammers out is by applying algorithms that knock out any suspicious behavior – but as with all such systems, some get clipped that haven’t broken any rules. So far Twitter has been impressively fast in restoring accounts caught in the crossfire, but what happens when the number of users and user accounts doubles or quadruples?

Having your account down for 3 or 4 days may not seem like much of a problem, but if it’s your main promotional vehicle and those 3 or 4 days coincide with your big launch, or the launch of an affiliate marketing opportunity, it could mean missing out on thousands of dollars in sales or commissions!

The third (and most important) reason is the same reason Twitter is so perfect as part of your marketing mix. Targeted traffic from Twitter is instant – you tweet, some of your followers see it and a percentage of them click through to your link. How many do depends on a myriad of factors – but mostly on how targeted your following is and how many see that tweet.

So why is that a disadvantage? Because within a minute or two, your tweet has scrolled offscreen for anyone except those that have you in their ‘VIP list’ in some interfaces. So to keep traffic coming in, you have to keep tweeting that same tweet a few times a day every day. As soon as you move on to another opportunity, traffic from Twitter to that first link dries up pretty quickly.

Compare that to article marketing, podcasts or video submissions, that potentially continue to drive traffic for you for days, weeks, months and even years in some cases. Blog posts are another great example of this, for while your current posts get the most action for you, some of your earlier posts may still generate a lot of traffic through being found in the search engines, blog directories, podcast directories, etc.

So just as when marketing in the offline world, keep your online marketing mix balanced using a combination of immediate traffic generation, mid-term strategies and long-term targeted traffic magnets. With a good balance you can have a good launch, then continue to see sales from that product, service or affiliate marketing promotion for some time to come as you turn your focus to your next money-making opportunity!

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About the Author:
Doug Champigny is a well-known Internet marketing mentor, speaker, super-affiliate and the author of Advanced Twitter Marketing. Learn the 14 traffic generation strategies that should be in your marketing mix from the Top Traffic Tips audio and e-book.
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The buzz on the Advanced Twitter Marketing System continues to build, with no end in site so far… And no wonder, since it’s the only system for marketing on Twitter written by a professional marketer for professional marketers!

After great interviews with big names in the Internet marketing industry like Mike Paetzold, Joel Osborne and Alex Sysoef, today at 3pm Eastern (Noon Pacific) you can participate live online as I discuss Advanced Twitter Marketing with Willie Crawford on his BlogTalkRadio Show.

Listen in as we discuss why the Advanced Twitter Marketing System is so different from the other Twitter guides online, and have your questions ready to be answered live on the show – I’m looking forward to hearing from you! Just be sure you’re at:

Willie Crawford’s BlogTalkRadio Show

at 3pm Eastern, noon pacific, and I’ll see you there!

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Our Advanced Twitter Marketing System is a bona-fide hit – and it should be, since it’s the first book on marketing on Twitter to cut through all the crap that’s out there and present Twitter from a marketing expert’s point of view! From newbie to expert, everyone who has read and applied the strategies, techniques and tactics in the system has found they get signups and make sales within the first week or two of setting up a new Twitter account – try doing THAT with a mailing list or blog alone!

If you haven’t yet read the book or applied the advanced marketing priciples in it, you’re bound to have questions – can a newbie use the system, is there any expensive software needed, will it also work for someone whose already on Twitter, what type of marketing works best on Twitter, can you use Twitter for Affiliate marketing, etc.

Well, if you’re reading this today you’ll have a chance to ask me that directly tonight on the Advanced Twitter Marketing Simulcast – a webinar & teleseminar combined, so you can listen in online or by phone. The event takes place today, Monday, June 22, 2009, at 9pm Eastern (6pm Pacific). To join in, simply point your browser to http://instantteleseminar.com/?eventid=7946976 – that page has all the information as to the phone numbers to call in, how to connect on the web, etc.

This is a totally free event, although long distance charges may apply to those calling in by phone. There isn’t even a signup required – just go to that page and get your information for the simulcast. Get all your questions about the Advanced Twitter Marketing System answered live tonight – see you there!

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Advanced Twitter marketing involves a number of different marketing initiatives to achieve the best results and make the most profit you can make by including advanced twitter marketing in your marketing mix. For this post, I’m going to assume two things – first, that either you’re using my Advanced Twitter Marketing System already or have at least read the free case study that tells about how the system came to be, and second that you’ve already read my post on how I added ATM to my marketing mix to beat other super-affiliates like Patric Chan and Ian del Carmen in a launch this week.

Today I’m going to show you how to use the new Resell-Rights-Fortunes.com membership site in your Advanced Twitter Marketing activities to build your opt-in lists almost on auto-pilot. First, let’s look at why it’s important to move as many of your Twitter followers onto your lists as possible…

Twitter is a great social networking tool for instant communication, but it wasn’t set up specifically as a marketing resource, so there are a few holes in the service when viewed from a marketing perspective. First up, most busy Twitter users follow hundreds, thousands or tens of thousands of people, so tweets are coming in en masse all day long. These scroll by, so most users only see those tweets that go by while they’re actively using Twitter, other than those directly to them or private Direct Messages – and with all the auto-DMs being flung around, many don’t even check their DMs very often.

Secondly, through mistakes or due to electronic glitches, people often end up no longer following some of those whose tweets they really do want to see. So even if they love what you send on Twitter, they may suddenly no longer be receiving your tweets.

Third, if they aren’t using the Advanced Twitter Marketing System they’re probably not getting great results and their time on Twitter will dwindle, if not end completely. Twitter is littered with accounts that have been abandoned, and if any of those people had been following you then you just lost your direct pipeline to them.

Fourth, marketing on Twitter is true ‘headline marketing’ – either you capture their attention and motivate them to click your link in less than 140 characters, or your tweet misses the mark. Even the world’s best copywriters can’t always manage that with just a headline – even David Ogilvy relied on a headline coupled with a great photo to hook people into his advertising.

Fifth, even if you become the most successful advanced twitter marketer and people click your every link, you haven’t had a chance to pre-sell them before they see the products or services you’re promoting – they’ve gone straight from the social environment of Twitter to an Internet marketing salespage, and that can be a jarring transition since the headspace of the two is so vastly different.

By contrast, the headline on your newsletter just needs to get the e-mail opened – an e-mail that sits in their inbox til they’re ready to read it. You’ve got that entire e-mail to presell them on the idea you’re presenting, and can even give them a couple of alternative items to check out. And as long as they’re on your list, it doesn’t matter whether or when they go to Twitter now. And an e-zine issue followed with 3 or 4 reminder tweets at Twitter can be a powerful combination for those who ARE still using Twitter actively.

That covers WHY you want your Twitter followers on your opt-in lists too – so now let’s look at the best way to achieve that…

Start with the fact that Twitter is a social networking platform, and all that entails about the headspace of users when they interact with it. Even if you are following the Advanced Twitter Marketing System to keep your following tightly targeted in your niche, it’s still not a true sales environment – but at least you know what your followers’ area of interest is and what they expect from you.

But there are certain truths common to almost everyone everywhere – certain things that break through whatever they’re thinking about and say ‘Hey – Look At Me!’ Traffic accidents, fights, parades, beautiful people… and anything that’s FREE!
Even if it’s not something they’d use, people still tend to check out anything that pops onto their radar as a ‘free gift’.

See where I’m going with this? Say you were going to sell me a Canon GL1 video camera – am I more likely to respond to a tweet like:

Buy your Canon GL1 here – {saleslink} Great prices!

or one that says:

Free report shows 12 reasons you should choose the Canon GL1 over others – {saleslink/free-report/}

The first one I might check out if I was already planning on getting a GL1 right now – but the second one would get me to download the report even if it was just a ’someday…’ thought to get the camera. Bingo! I hit your squeeze page, join your list and get my report – thank you very much! You gave me helpful information, for free, on a topic I’m very interested in. Of course I’ll read the first few e-mail you send me, and if they’re well done, keep on reading them. I’ve identified myself as a prospect, now it’s up to you to warm me up and sell me the camera. Which you now can do, since I’m on your list.

Try it right now – log into your account at Resell-Rights-Fortunes.com and do a search for products that match your keyword, limiting the search to those products that can be given away free and come with a squeeze page. Pick two and take a few minutes to put their squeeze pages online with your opt-in code on them. Now send a twwet for each of them – something like these that have been working for me on Twitter:

FREE case-study with squeeze page – build YOUR lists giving it away – http://www.AdvancedTwitterMarketing.com/case-study/

Free Download: Build your list giving away ‘Article Marketing Overview’ – http://Start-Article-Marketing.com/overview/

If you’ve used the Advanced Twitter Marketing System to build a targeted following of thousands, you should see signups starting to trickle in from the first or second time you tweet your free downloads. Alternate the two, sending each 3 or 4 times a day and watch your followers pick up your reports and add themselves to your lists!

Don’t focus too much on this – it shouldn’t be your only form of list-building, nor should these be your only tweets – remember to retweet great posts from those you follow, as well as getting your own tweets in too.

Remember too that you can have more than one free download for each product, and can set them up for every niche you target – that’s the beauty of Resell-Rights-Fortune.com, in that the same search can be done in one niche or in any combination of them – and with thousands of e-books, audios and videos inside, they’ll never run out of great products for you to use with in building your lists using Twitter!

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The Advanced Twitter Marketing System is a powerful method of legally and ethically building a large targeted following on Twitter and making great leaps in your list building and online profits while you’re at it. How powerful is a big targeted Twitter following?

So powerful that at least one enterprising entrepreneur, popular voiceover artist Todd Gross, has created and built Twitter accounts to then offer them for auction on eBay – here’s a screenshot of his offering there today. In the interest of complete transparency, let me state upfront that to the best of my knowledge Todd is NOT using my Advanced Twitter Marketing System in his efforts.

So why bring it up then? First, because this is a new type of commerce regarding Twitter, and I want to keep you abreast of any and all forms of Twitter marketing I see, good or bad. Second, to consider the implications of this activity, and why I think this could be both harmful and possibly even illegal in my non-legal-professional opinion. And third, to just sort of smile that people would bid over $100 for this account at eBay, when for $47 they could learn the Advanced Twitter Marketing System and have an account that size of their own – in fact one for every niche they market to, in less than a month, and be able to continue building those using the same techniques. :-)

Let’s look again at the implications of this new endeavor, and some possible ramifications should it start to catch on… Remember that I’m not a lawyer or other licensed legal professional nor do I have a business relationship with Twitter, eBay or Todd Gross, so these are just personal observations and opinions and nothing more or less than that, ok?

1) As Twitter was intended to be used, users sign up to follow those people they want to follow. Those are the only people whose tweets they recieve, allowing them to target their reading on Twitter to specific areas of interest. So my first question has to be are they signing up to follow the account or the person? Since it seems to me they’re following the PERSON, then anyone else sending from that account might have their tweets considered SPAM, as happens when a marketer sells people’s e-mail addresses without prior permission. Have we just got a better handle on that area only to see it raise it’s head on Twitter?

2) Who owns the Twitter accounts in question? Sure, you start and build your Twitter account – but doesn’t it and everything else on the site still belong to Twitter? And if so, What are the potential legal ramifications from selling something you don’t own?

3) Social networking for business purposes involves building your reputation amongst your followers as a provider of great information, tools, tips and resources. As a result, they trust your suggestions that much more and are much more likely to follow your links to build your lists or increase your sales or affiliate marketing results. You have no such relationship developed with an account you just bought, and in the time you can win them over you could have built your own account from the ground up using your own Twitter account and applying the Advanced Twitter Marketing techniques.

4) A sudden change of ownership in an account you’re following might allow unscrupulous parties to suddenly use that trusted account to send their followers banned materials like porn, warez, hate material or virii. These same people have used every new technology to try and offend/affect others, so why wouldn’t they be trying to use Twitter too? And while Biz Stone and his excellent Twitter team would shut them down fast, who knows what damage would already have been done, especially with all the RSS aggregators that publish people’s tweets on websites and blogs too?

5) Will Twitter users create a backlash against such practices? There are still a lot of head-in-the-clouds Ivy-League-Oldtimers who feel the Internet should be devoid of all marketing, ignoring the fact that the funding for most of the ‘net wouldn’t exist without the hosting, domain name, autoresponder, ISP, etc, fees paid every month by marketers with ever-growing presences on the Internet. On Twitter this is a non-issue – you create your own ‘Twitterverse’, seeing only the tweets of those you choose to follow. So the ignorant and unenlightened can follow just those of their own ilk just as easily as the rest of us can follow brilliant, forward-thinking individuals. But when an account changes hands, who knows what they might send, and to whom?

6) Even if you want to use Twitter exactly as it’s meant to be used and send your new followers exactly what they want from you, how can you do that if you’re not aware of how they were enticed to follow the account – especially if it’s not the type of tightly-targeted following you learn to build in your Advanced Twitter Marketing training?

7) Will Twitter even allow this practice? I assume they’ve already banned some individuals from using the system, unscrupulous types who would lovew to see this catch on so they could just keep buying accounts to keep ahead of Twitter and keep spamming it’s users. There’s already talk of Twitter finding a way to verify each account is legitimate, i.e. owned by the people they claim to be, and this might just pose another issue along similar lines. What if you paid $100, $200 or even $500 for a large Twitter account, just to have it shut down the next day – possibly even for activities before you bought the account?

8) If, between the Twitter user base and the owners of Twitter, a system could be found that kept the above concerns in check, then another profitable area of outsourcing will emerge that benefits both marketers and those who would become expert at building new Twitter followings – much like those who specialize in building sites or blogs and then selling them online. Perhaps some sort of marker or ID-extension would differentiate these accounts, so users didn’t follow them unknowingly.

So will Twitter users see Todd as an innovator, blazing the trail to new online profit centers or as someone caught trying to scam the system? Each will have to decide that on their own, based on their own pre-conceived notions of what Twitter is and/or should be, and on any decisions on the matter handed down by Biz Stone & his Twitter crew. In the final analysis, let’s remember it’s their site and their system, so they do and should have the final say on everything Twitter.

My personal feeling at this time is that users of my Advanced twitter Marketing System stay with starting and building their own Twitter accounts, keeping them tightly focused to just those followers who are truly interested in you, your tweets and your products and affiliate offerings. If the practice of building and selling Twitter accounts is generally approved of and officially condoned as time goes on, I’ll add a chapter on how to use Advanced Twitter Marketing tactics on the accounts you buy, since the system has been shown to help everyone from newbies just starting out to big dogs who already have large followings on Twitter. But until then my personal feeling is that it’s better to adopt a wait-and-see attitude toward this new practice, and keep building your own legitimate followings in each of your target niches until then, using the tried-tested-and-true Advanced Twitter Marketing strategies.

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Our study of using Advanced Twitter Marketing techniques to drive targeted traffic from Twitter began with Targeted Traffic From Advanced Twitter Marketing – Part One. Please read that post first if you missed it, then continue on here…

As your interaction with others grows on Twitter, so will your following – and by extrapolation, so will the amount of targeted traffic you can send to your links. For maximum response, offer a free download – a report of interest to your target market, a sample software program if you sell software, perhaps a digital brochure with a money-saving coupon if you’re promoting an offline business.

Whatever market you service, you already know what the best lead-generators tend to be in your market, so those are the same incentives that will get you the most targeted traffic from your Twitter followers.

To maximize the effects of your targeted traffic generation activities on Twitter, you need to understand the logistics behind the site. First, you only see the tweets from those people you follow – likewise, only those following you will see your tweets.

Second, each of your followers will be following hundreds, or more likely thousands of other people too. As such, they potentially receive thousands of tweets a day – and no one can keep up with them all.

To combat that and keep your Twitter marketing effective, be sure to provide enough good solid information that your followers begin to watch for your tweets, and always respond to any messages they send you. Depending on which software they use to interact with the site, they’ll either have a special column for those whose messages they don’t want to miss, or they’ll only see the tweets that come by while they’re actually at the site.

So for maximum viewership of your tweets, divide the time you’ve allotted for your Twitter marketing into smaller blocks of 10-15 minutes each, and send your main tweets out two or three times a day – don’t hesitate to repeat your tweets, since for the most part a different subset of your followers will see them each time.

Advanced Twitter marketing can become the best way to get people to your sites instantly – and by using it to get them to your squeeze pages you’ll be building a list you can bring back time after time. But as effective as your advanced Twitter marketing becomes, avoid the temptation to spend more time there at the expense of your other online marketing activities.

You should be using Twitter, your e-zine and your blogs for short-term targeted traffic generation, and article marketing, podcasts & videos to keep targeted traffic coming in for some time to come. Neglecting any of these other activities will reduce the net gains you make from your targeted traffic efforts at Twitter, so keep it in perspective and part of your overall long-term marketing strategy for optimal success!

For more advanced strategies on using Twitter for business, read Doug Champigny’s Advanced Twitter Marketing Strategies.

An Advanced Twitter Marketing Case Study report is also available – click here for your free copy.

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Advanced Twitter marketing strategies all revolve around getting more targeted visitors to Internet marketing websites and affiliate links. While search engines are still probably the most powerful way to drive traffic, that only holds true for those people who achieve a first-page listing in Google, Yahoo or Bing – for the rest, response is limited or non-existent.

Over the last two years the social networking sites, collectively referred to as the Web 2.0 sites, have been gaining massive audiences and are now amongst the biggest portals online – and that mass audience has created tremendous opportunities for online marketers to grab a lot of free exposure for their sites, blogs, salespages and affiliate links.

Of these Web 2.0 sites, Twitter is rapidly approaching critical mass, sweeping it’s ‘competition’ aside in it’s wake. Both the instant gratification from your messages being seen instantly and the ego boost provided by garnering a large number of followers makes the site emotionally addicting to it’s users, who are spending more and more time there each day. People from every walk of life participate on Twitter, from kids discussing the latest hot boy bands to major offline news departments using the service to get instant feedback from their TV viewers. Where else can you get a message to Lance Armstrong, Demi Moore, Shaq O’Neill and MC Hammer within seconds? And often hear back just as quickly, for that matter?

This is a huge opportunity for work-at-home businesses and online marketers to develop a following and establish a reputation in whichever niche they operate in, and in fact in as many niches as they choose to target. With millions upon millions of users, Twitter can provide a mass audience geared toward any niche, activity or endeavor. So how do you use the service as a major source of targeted traffic? Here are some advanced Twitter Marketing tips to follow…

Start with a Twitter search for your primary keyword. This will being up a (probably long) list of messages, called Tweets, that people have sent using that keyword. Read through them, and choose to follow as many of these people as appear to be in your target market. Repeat the search now with your other keywords, again following the users whose tweets appear to indicate an interest in the solutions you provide. Don’t just follow everybody – you don’t want to be trying to build relationships with those not interested in your business activities. Use your discretion to keep the group tightly focused – you’ll pick up a lot of the secondary people to follow through your interactions in the normal use of the site as time goes on.

As you follow people, a number of them will follow you back. Start sending your own messages, or tweets, but be intelligent about it. You want to act the same way on Twitter as you would in an offline business – be polite, be friendly, engage in conversations, but keep it professional. You wouldn’t discuss subjects like religion or politics with customers in your retail outlet, so heed the same advice on Twitter – why risk turning off people who could be valuable long-term customers with a discussion or viewpoint not relevant to your business?

Watch for people you follow asking questions you can answer, asking for information your sites can provide, or looking for the solutions your products or services provide. Also, in each session you spend on Twitter, remember to send out an invitation to visit your latest blog posting, announce your newest or best-selling product, and/or post an informative tweet that includes your affiliate link. Most people have no objection to you pointing them towards helpful resources in the areas they have an interest, and your Twitter followers are no different.

These tips will get your targeted traffic flowing in from Twitter, and in Part Two you’ll get more targeted traffic tips to use on Twitter from Doug Champigny, creator of the Advanced Twitter Marketing System.

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