Why Twitter Is So Important To Online Businesses
If you are an online business owner, your first priority after developing your product or service is to find the people that will make your business a success. Marketing your online business is a huge task and Twitter can help in that regard, both from a customer service viewpoint and from developing an advanced Twitter marketing strategy.
By now you should have developed a plan for marketing your business – or you are in the process of doing so, right? It probably includes article marketing, blog marketing, social network marketing and viral marketing. In the social network marketing section, ou should focus mostly on Twitter.
Twitter is more than just a site for keeping up with the minute details of everyday life. Sure, you’ve heard that celebrities and others twitter about their dinner plans, vacations and pop culture – but those same people might be interested in hearing from you about your online business.
Twitter is a micro-blogging platform. You can use it to talk to anyone who wants to listen – about any subject that interests you both. It is a quicker way to get people interested in new product offerings, contests, prize giveaways and more. Twitter is free to use so you should post a link to your Twitter account on your business website, blogs, correspondence and business cards – even in your e-mail signature.
One thing that is hard to keep up with is customer service. Providing timely customer service is the key to customer loyalty and increased sales. It is hard to manage e-mail accounts when you are trying to market your online business and fill orders – and that’s IF the e-mail ever arrives in the first place!
As an alternative, turn to Twitter. When a customer posts a customer service question you can reply or direct them to different areas of your website quickly. Instead of sticking by the telephone or incurring the costs of an answering service (especially for small businesses), connect with your customers from your PC, your laptop or even your cell phone.
The Twitter platform is favourable for real-time communication with a group of people or one person at a time. Twitter allows you to send out new product information to your customer list instantly. Your customers can tweet back or follow the link in your tweet to the website or blog page with the new products.
You can use various Twitter tools to make your business account easier to manage, too. Applications such as TweetDeck, Twitterfeed, Twhirl and TrackThis can be used to manage business groups, get tweet notifications, send draft tweets to all of your customers, track packages and/or backup all business communication on Twitter.
Keep communication easy and quick for your customers with Twitter and watch your business relationships, and your profits, soar. In no time, you’ll wonder how you ever did business before implementing your advanced Twitter marketing and customer service operations.
Technorati Tags: online business, doing business online, doing business on Twitter, marketing on Twitter, advanced twitter marketing, customer service, customer loyalty, online customer service
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6 comments
Mike Paetzold
Twitter: @mikepaetzold on Twitter
on May 21, 2009 at 6:55 am
Twitter does seem to have a lot of tools and figuring out how to use each can be a bit daunting at times.
Mike Paetzold’s last blog post..Discussing Niche Marketing
Brett McEllhiney
Twitter: @bmcellhiney on Twitter
on May 21, 2009 at 7:42 am
Thanks Doug for the great information,
I am really enjoying this blog. Using some of the techniques you have talked about in this blog, I have already been able to start increasing my followers and have been able to implement some of your strategies.
Twitter is a great tool and there are so many things that you can do with it. The possibilities seem endless.
Brett McEllhiney’s last blog post..The easiest way to get started in any niche market!
Lonnie Minton
Twitter: @AffiliateBus on Twitter
on May 21, 2009 at 7:46 am
A plan for marketing your business is essential and as Doug says in this post, Twitter should be a part your set of tools for marketing your business. Some really good advice here. Thanks.
Lonnie Minton’s last blog post..Test Your Niche Marketing Before You Start It
Andre Arnett
Twitter: @learningaffil on Twitter
on May 21, 2009 at 4:28 pm
Twitter can already be used in a number of ways and you have just added to that list. These are some really good things that I bet a lot of people would not have thought of. They will be items that I will store and share with my followers as well. Thanks.
Andre Arnett’s last blog post..Are You On Twitter Yet?
Earl Netwal
Twitter: @EarlNetwal on Twitter
on May 21, 2009 at 6:32 pm
Twitter while still confusing to many people is clearly taking its place in the new world order. But without the tools that others have developed it wouldn’t have gotten anywhere near as far. Many people are looking to you Doug to help figure out which tools to use and which to pass on.
Alex Sysoef
Twitter: @thespotter on Twitter
on May 22, 2009 at 11:32 am
I think you hit it spot on with the real time communication medium. Properly used it is invaluable to us to build relationships and establish contacts for more extensive conversations.
but that first contact very much count!
Alex Sysoef’s last blog post..Advanced Twitter Marketing System